about us

Lucky37 is a lifestyle brand made for the free spirited. With a western flair inspired by open roads, old signage, and good times under neon lights, Lucky37 blends both modern and classic western elements.

Designed for both men and women, L37 makes pieces meant for real life: The concerts, road trips, and the late nights that fade into the early mornings.

Made for the lucky ones, L37 is there with you wherever your road leads. We're lucky to have you here.

OWNER

Emma

I'm Emma and I'm a 23 year old New England girl. I went to school in Boston for Fashion Media & Marketing. I love the creative side of branding: creating visuals, making a brand identity, and turning ideas into something people can really connect with. Taking over Lucky37 has allowed me to use that passion on something more personal.

Although I grew up in New England, I’ve been most inspired by the places further from home. The long highways overlooking the mountains, endless land, worn signs, and wide open skies. Although L37 had a western flair already, I wanted to really emphasize that with my shift to becoming the owner.

Taking over Lucky37 has been a dream. It’s been amazing building something that feels like me and I cannot wait for the future!

Founder

Brook

I bring a deep-rooted passion for marketing, business strategy, and entrepreneurship to everything I do. With a degree from UCSB, I’ve built Lucky 37 as a space where bold creativity meets strategic execution.

I love all things business. From finances and operations to brand direction and marketing strategy. Inspired by the tomboy lifestyle, my goal is to guide the brand with purpose, clarity, and style.

Founder

Sydnie

I'm a full time photographer here in Southern California. I started this brand in college, and immediately fell in love with the way we were able to create a lifestyle aesthetic through visual art. I love anything to do with the ocean and outdoors, and that will continue to inspire the brand’s future moving forward. My hope is to continue to use visual art to more accurately capture the essence of womanhood, coastal life, and authentic every day living!

Marketing

Emma

I'm 22 and was born in raised in norcal! I moved to the mountains (Colorado) for college where I learned to love the slower pace mountain lifestyle and have since, moved home, focused on content creation and sharing my life with chronic illness on social media; as well as highlighting the importance of celebrating the small seem to be insignificant parts of life that make it truly wonderful. To sum up an average day I'd say it consists of coffee, running, writing & my puppy. I am so lucky to be part of this team and lucky to be here!